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The Challenge

Texas A&M Ventures’ client, RTIC, wanted to maximize their brand’s visual footprint within Kyle Field football stadium. They had a three-year marketing contract and a lot of empty wall and column space to use to make a lasting impression.

The Solution

After meeting with RTIC to discuss budget and preliminary designs, FASTSIGNS® surveyed the stadium to see how they might implement these ideas into graphic solutions.

Forty sets of doors were covered with frosted vinyl logos. All of the columns and entry walls were wrapped with large branded wall graphics reminding the fans that RTIC is the official cooler for the school. Large wall wraps were hung near monitors in the concourse in a highly visible area. Branded directional signage guided people to their seats.

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The Result

The client now has great visibility during the Texas A&M football games with over 102,000 people in attendance every week.

FASTSIGNS of College Station, TX is owned by Kristi and Kevin Brightwell.

404 University Dr E Ste CCollege Station, TX, 77840

(979) 764-7446