Every year, over 100 million viewers tune in for the big game and each year, for the last four years, consumers have spent over $14 billion on food, beverages, and apparel.1 This presents an excellent opportunity for the local market as 75% of consumers will purchase these game day necessities in-store and 47% plan to order their food from restaurants and bars.2
As game day approaches, it creates a spike in consumer demand. Businesses should plan to ramp up their marketing efforts to attract potential customers by featuring promotions and campaigns related to the big game. Are your signs and visual graphics up to the challenge? Here are three ways your business can get in the game.
1. Use graphics on your windows, floors, doors, tables and walls to promote sale items. Banners, A-frames and ceiling danglers can bring attention to specific features and details.
2. Directional and wayfinding signs such as parking signs and sidewalk signs, banner stands, and event flags assist people with finding and navigating your business.
3. Promotional products can create excitement around your event and promote word of mouth recommendations. Try using branded shirts, hats, labels, decals and flyers as giveaways.
Attracting customers for any event is essential for a thriving business. With more than 100 million viewers every year, the big game casts a wide net when it comes to appealing to potential customers. Use signs and visual graphics to support your marketing plan and help your business capitalize on this $14 billion a year event.